Sarah Desamours October 11, 2024
ELLE, the iconic global leader in fashion and lifestyle, is set to make its mark on Miami’s Edgewater neighborhood with the launch of ELLE Residences Miami—its first-ever residential tower. Building on the success of its magazines and hospitality ventures, such as the Maison ELLE Hotel in Paris and a second location in Amsterdam, ELLE is expanding its influence into luxury living and lifestyle services.
ELLE Residences aims to embody the essence of the magazine, which has been a pillar of support for women since its founding in 1945. The project will reflect ELLE’s signature chic aesthetic, offering a lifestyle filled with "joie de vivre" (joy of living). This exciting venture will enhance Edgewater’s appeal as a premier destination in Miami, blending fashion-forward design with the allure of Miami’s bayside location.
The development, a collaboration between Vertical Developments and Urban Network Capital Group (UNCG), introduces a unique fusion of fashion and real estate. This project, made possible through a licensing agreement with Lagardère Médias News, is a milestone for ELLE, marking a new chapter in the brand’s legacy.
ELLE Residences will rise 25 stories and feature 180 fully furnished units, designed to capture the Parisian spirit that has long defined the ELLE brand. The interiors, crafted by The One Atelier, will reflect the bold, innovative design that has graced the pages of ELLE DECOR, blending a relaxed yet sophisticated style with global sensibility. These residences will range from studios to two-bedrooms, as well as penthouses, with floor plans between 450 and 845 square feet. Prices will start from the mid-$500,000s, and the project will offer flexible rental options, giving owners the freedom to rent out their units for short-term stays. The sales for ELLE Residences Miami will be handled exclusively by Fortune Development Sales.
The tower’s amenities will span two floors, offering spaces designed for both relaxation and socialization. Fitness enthusiasts will appreciate a high-tech gym and an outdoor fitness lawn, while a luxurious spa will feature steam rooms, saunas, and a cold plunge, all set against a backdrop of a serene meditation garden. Residents can unwind at the gourmet summer kitchen, gather around the fire pit, or enjoy an outdoor movie screening. The outdoor spaces will include a French Riviera-inspired sundeck, complete with a resort-style pool and private cabanas. Crowning the tower will be a rooftop pool with breathtaking panoramic views and a private lounge with an entertainment salon and a listening bar. The building’s architecture, led by Behar & Partners, will be a stunning visual statement, merging thoughtful design with a striking exterior.
This new venture is part of ELLE’s continued brand diversification. Beyond its magazines and digital platforms, ELLE has made a name for itself in fashion, décor, and lifestyle through its product collections, services, and global reach, connecting with 250 million people each month.
Constance Benqué, CEO of ELLE International and Lagardère News, remarked on the significance of the project, stating, “ELLE’s success has always been driven by innovation, and we’re excited to take the brand into this new chapter with residences. ELLE Residences will
offer a fresh perspective on real estate, bringing our vision to life in partnership with Vertical Developments and Urban Network Capital Group.”
Fernando de Nuñez y Lugones, CEO of Vertical Developments, echoed this excitement, adding, “This is not just a building—it’s an experience. We are creating a living space that reflects the timeless elegance of ELLE, while embracing the modernity of today’s world.”
Robert Thorne, CEO of Urban Network Capital Group, concluded, “ELLE Residences will be a groundbreaking project, merging Miami’s vibrant cultural scene with ELLE’s eclectic and sophisticated Parisian vibe. This development will be a true game-changer, not just for Miami, but globally.”
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ELLE, the iconic global leader in fashion and lifestyle, is set to make its mark on Miami’s Edgewater neighborhood.
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